My Midjourney Prompt Library for Brand Identity

After designing brand identities for dozens of startups using AI tools, I've discovered that 90% of the "best Midjourney prompts for logos" you find online produce the same generic results everyone else gets.

The prompts that actually work for professional brand identity require a different approach — one that focuses on strategic creative direction rather than just describing what you want to see.

What Makes These Prompts Different

• Built from actual client projects, not theoretical examples
• Designed to avoid obvious "AI art" aesthetics
• Focused on business context, not just visual appeal
• Tested across multiple brand positioning scenarios

Foundation Prompts: Starting Strong

These prompts establish the conceptual foundation before diving into specific visual execution. They're designed to generate ideas that can be refined and developed, not finished logos.

1. The Strategic Symbol


minimalist symbol representing [CORE BUSINESS VALUE], geometric
              abstraction, professional corporate identity, monochromatic,
              scalable design, meaningful negative space --ar 1:1 --v 6

Example: For a productivity app: "minimalist symbol representing focus and flow, geometric abstraction, professional corporate identity..."

This prompt focuses on meaning before aesthetics. Instead of asking for "a cool logo," you're asking for a symbol that represents a specific business value.

2. The Architectural Approach


architectural letterform [LETTER], structural typography,
              engineered precision, contemporary minimalism, negative space
              mastery, monument quality --ar 1:1 --v 6

Use case: When you need a sophisticated letter-based logo that doesn't look like a font choice

3. The Conceptual Metaphor


abstract visualization of [BUSINESS PROCESS], conceptual design
              thinking, invisible made visible, sophisticated symbolism, clean
              vector aesthetic --ar 1:1 --v 6

Example: "abstract visualization of data transformation, conceptual design thinking..."

Industry-Specific Prompts

These prompts are tailored for specific industries I work with frequently. They incorporate sector-appropriate visual language while avoiding clichés.

4. Tech Startup (Avoiding Silicon Valley Clichés)


organic technology symbol, bio-inspired engineering, sustainable
              innovation visual, human-centered design aesthetic, warm
              minimalism, approachable sophistication --ar 1:1 --v 6

Why it works: Positions technology as human-friendly rather than cold and corporate

5. Healthcare/Wellness (Beyond the Plus Sign)


life energy visualization, healing geometry, balance and harmony
              symbol, professional medical aesthetics, trustworthy design
              language, subtle organic curves --ar 1:1 --v 6

6. Financial Services (Trust Without Banking Clichés)


security architecture symbol, protected growth visualization,
              stable foundation design, contemporary trust indicators,
              professional confidence, understated premium --ar 1:1 --v 6

Style Refinement Prompts

Once you have a conceptual direction, these prompts help refine the visual execution to avoid common AI art tells.

7. The Swiss Precision


[CONCEPT] designed with Swiss typography principles, mathematical
              precision, optical balance, perfect proportions, grid-based
              construction, timeless modernism --ar 1:1 --v 6

8. The Monumental Quality


[CONCEPT] with monument-worthy permanence, carved stone quality,
              architectural gravitas, built to last aesthetic, strong
              foundational presence --ar 1:1 --v 6

Use case: When the brand needs to convey stability and long-term thinking

Advanced Technique Prompts

These prompts leverage specific design principles to create more sophisticated results.

9. The Negative Space Master


[CONCEPT] where negative space tells the story, clever spatial
              relationships, hidden meaning in emptiness, figure-ground
              reversal, optical illusion subtlety --ar 1:1 --v 6

10. The Cultural Bridge


[CONCEPT] inspired by [SPECIFIC CULTURAL DESIGN TRADITION],
              contemporary interpretation of traditional wisdom, respectful
              cultural fusion, global accessibility --ar 1:1 --v 6

Example: "...inspired by Japanese ma (negative space), contemporary interpretation..."

Problem-Solving Prompts

These prompts address specific challenges I encounter regularly in brand identity work.

11. The Scalability Test


[CONCEPT] optimized for favicon use, clear at 16px, strong
              silhouette, simplified detail hierarchy, works in monochrome,
              icon-worthy simplicity --ar 1:1 --v 6

12. The Differentiation Engine


[CONCEPT] that stands apart from [COMPETITOR STYLE], unexpected
              visual approach, contrarian design thinking, distinctive market
              positioning --ar 1:1 --v 6

Example: "...stands apart from typical SaaS gradient circles, unexpected visual approach..."

Color and Mood Prompts

13. The Psychological Color


[CONCEPT] in colors that evoke [SPECIFIC EMOTION/ASSOCIATION],
              psychological color theory application, strategic palette choice,
              emotional resonance --ar 1:1 --v 6

14. The Accessible Sophistication


[CONCEPT] with WCAG AAA color contrast, accessible design
              principles, inclusive visual language, clear hierarchical
              relationships --ar 1:1 --v 6

15. The Premium Signal


[CONCEPT] with luxury brand sensibility, premium material
              suggestion, sophisticated restraint, expensive-looking simplicity,
              quality indicators --ar 1:1 --v 6

How to Use These Prompts Effectively

Do This

• Start with 3-4 different conceptual approaches
• Generate 20-30 variations before evaluating
• Focus on business context, not just aesthetics
• Combine prompts for unique results
• Always refine AI output manually

Avoid This

• Using prompts exactly as written without customization
• Settling for first "good enough" result
• Ignoring brand strategy and context
• Skipping the manual refinement step
• Using AI output directly without professional polish

The Strategic Framework

These prompts work best when used within a strategic framework:

Define the Business Context

What business problem does this brand need to solve? Who's the audience? What's the competitive landscape?

Choose Your Conceptual Direction

Select 2-3 prompts that align with your strategic positioning. Don't try everything at once.

Generate and Evaluate

Create multiple variations, then evaluate based on business criteria, not just visual appeal.

Refine and Professionalize

AI gives you the starting point. Human creativity and technical skill make it professional.

The Real Secret

These prompts are tools, not solutions. The real value comes from understanding which prompt to use for which business context, and knowing how to refine the results into professional brand identities.

Midjourney can generate ideas, but it takes human strategic thinking to turn those ideas into brands that build businesses.

Use these prompts as starting points for your own explorations. Customize them for your specific projects, combine approaches, and always remember that the best brand identities solve business problems, not just aesthetic ones.