Training & Consulting • Case Study

Creative AI Workshop

Empowering a Creative Agency Team with AI Tools

Duration

Half-day workshop + 2 follow-ups

Service Type

Custom Training - AI Creative Collaboration

Tools Covered

Claude Midjourney Runway

The Challenge

Pixel & Co., a 12-person creative agency in Kansas City, was watching AI transform their industry from the sidelines. While competitors started incorporating AI tools, their team felt overwhelmed by the options and uncertain about how to integrate these tools without losing their creative edge.

Their biggest fear? That AI would replace their creative thinking rather than enhance it. They needed guidance on which tools to adopt, how to use them effectively, and most importantly, how to maintain their unique creative voice while leveraging AI efficiency.

Team Concerns

• Overwhelming number of AI tool options
• Fear of losing creative authenticity
• Uncertainty about client expectations
• Time investment vs. immediate ROI

Business Pressures

• Competitors using AI for faster delivery
• Client questions about AI capabilities
• Need to maintain competitive pricing
• Team skill development requirements

Workshop Design

I designed a hands-on workshop focused on practical application rather than theoretical concepts. The goal wasn't to turn them into AI experts overnight, but to give them confidence and concrete starting points for immediate implementation.

Rather than overwhelming them with every available tool, I focused on three core platforms that would complement their existing workflow: Claude for strategic thinking and ideation, Midjourney for visual exploration, and Runway for motion graphics enhancement.

Workshop Philosophy

"AI amplifies human creativity, it doesn't replace it. The best creative work happens when human insight directs AI capabilities toward meaningful goals."

Session 1: Strategic Ideation

Using Claude for client briefs and concept development

• Brief analysis and strategy development
• Creative direction with AI collaboration
• Client communication enhancement

Session 2: Visual Exploration

Midjourney for concept visualization and iteration

• Effective prompt engineering techniques
• Style development and consistency
• Client presentation strategies

Session 3: Motion Integration

Runway for adding motion to static designs

• Static to motion workflow
• Client deliverable enhancement
• Quality control and refinement

Hands-On Learning

Each session combined demonstration, hands-on practice, and real client work application. Instead of artificial exercises, we worked with actual projects from their current client roster, showing immediate practical value.

The team brought their own creative challenges, and we solved them together using AI tools as collaborative partners rather than replacement technologies.

Workshop Environment

Learning by Doing

• Real client projects as practice material
• Immediate application of techniques
• Collaborative problem-solving approach
• Individual coaching and guidance

Team Building

• Shared learning experience
• Cross-pollination of ideas
• Building internal AI advocates
• Creating supportive learning culture

Transformation in Action

Workshop Outcomes

Before Workshop

• 3-5 concept iterations per project
• 2-3 weeks for visual development
• Limited style exploration
• Hesitant to experiment

After Workshop

• 15-20 concept variations easily generated
• 1 week for refined visual concepts
• Confident style exploration
• Eager to push creative boundaries

Ongoing Support & Results

The workshop was just the beginning. Over the following two months, I provided follow-up sessions to address questions, refine techniques, and help the team develop their own AI-enhanced workflows.

What started as AI anxiety transformed into creative confidence. The team began proposing more ambitious projects to clients, knowing they could deliver sophisticated results efficiently.

Custom Prompt Library

50+ proven prompts for their common project types

Workflow Documentation

Step-by-step guides for integrating AI into existing processes

Follow-up Sessions

2 monthly check-ins for troubleshooting and advanced techniques

Client Communication Templates

Scripts for discussing AI usage with clients transparently

Business Impact

Within three months of the workshop, Pixel & Co. had reduced their concept development time by 60% while increasing the number of options they could present to clients. More importantly, they started winning projects specifically because of their AI-enhanced capabilities.

60%

Reduction in concept development time

3x

More design variations per project

25%

Increase in project win rate

"Shaun didn't just teach us tools — he showed us how to think about AI as a creative partner. Our team went from AI-anxious to AI-confident in one afternoon. Now we're the agency other agencies come to for AI guidance."

— Jennifer Torres, Creative Director, Pixel & Co.

Why This Approach Works

1

Practical Over Theoretical

Focus on immediate application rather than academic concepts — teams start seeing value immediately.

2

Real Projects, Real Results

Using actual client work ensures relevance and provides immediate ROI on training investment.

3

Confidence Building

Address fears directly and build competence through guided practice with expert support.

4

Team-Wide Adoption

Training entire teams together creates shared knowledge and mutual support for ongoing learning.

5

Ongoing Support

Follow-up sessions ensure long-term success and help teams develop advanced techniques over time.

Ready to Empower Your Team?

Whether you need a comprehensive workshop for your entire team or focused training on specific AI tools, I can help you navigate the AI landscape with confidence and practical skills.

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